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Monday, February 16, 2009
Thursday, February 12, 2009
Local photographer uses business to help charities
WE MADE THE NEWSPAPER!
to see the actual article with pictures
By Jeremy Twitchell
Mon, Feb 9, 2009 (2:49 p.m.)
Image
Heather Cory
Michelle McDermott, a portrait photographer, shows one of the calendars her company uses to help charities.
Click to enlarge photo
Heather Cory
Michelle McDermott shows off her cards at her photo studio in Henderson.
More information
For more information, visit www.inspiredbykinder.com or call 525-4113.
When photographer Michelle McDermott began doing specialty shots of children and families, it wasn't long before she wanted to share the images she captured in a book.
Her initial goal was to get the book published and see it on the shelves at Barnes and Noble, but after seeing how other authors were turning their work to charitable purposes as a way to get it published, McDermott decided that route would be more rewarding.
So she started a side business out of her Green Valley studio, Inspired by Kinder, which sells charitable sponsorships. McDermott said her new company buys simple items like blankets for cancer patients or thank-you cards and calendars that feature her photos of children posed as angels, then resells them to companies and organizations and places their logo on the items they buy.
Half of the proceeds go to the company's or organization's charity of choice, and the group that purchased the items can then donate them, give them away to clients or resell them as fundraisers.
"Rather than just going for Barnes and Noble, you go for charity," McDermott said.
Though Inspired by Kinder is not a nonprofit organization, McDermott said companies and organizations that buy the items will be able to give the charity's portion directly to the charity, so it is still tax deductible.
"(Companies) are getting their social responsibility done, they're getting brand recognition, and half the proceeds are going to charity," she said.
McDermott said she got the idea for Inspired by Kinder while working with the Flashes of Hope program at Sunrise Children's Hospital. The program unites photographers and make-up artists who donate their time to take professional studio pictures of children fighting cancer for their families.
The way patients reacted to even the simplest gift made her think that companies would want to participate in a giving program that would not only give money, but simple gifts that could brighten a day of someone who needs it, McDermott said.
"It's incredible how excited (the children) got for anything — to get their picture taken, to receive a gift — it's amazing," she said.
Jeremy Twitchell can be reached at 990-8928 or jeremy.twitchell@hbcpub.com.
to see the actual article with pictures
By Jeremy Twitchell
Mon, Feb 9, 2009 (2:49 p.m.)
Image
Heather Cory
Michelle McDermott, a portrait photographer, shows one of the calendars her company uses to help charities.
Click to enlarge photo
Heather Cory
Michelle McDermott shows off her cards at her photo studio in Henderson.
More information
For more information, visit www.inspiredbykinder.com or call 525-4113.
When photographer Michelle McDermott began doing specialty shots of children and families, it wasn't long before she wanted to share the images she captured in a book.
Her initial goal was to get the book published and see it on the shelves at Barnes and Noble, but after seeing how other authors were turning their work to charitable purposes as a way to get it published, McDermott decided that route would be more rewarding.
So she started a side business out of her Green Valley studio, Inspired by Kinder, which sells charitable sponsorships. McDermott said her new company buys simple items like blankets for cancer patients or thank-you cards and calendars that feature her photos of children posed as angels, then resells them to companies and organizations and places their logo on the items they buy.
Half of the proceeds go to the company's or organization's charity of choice, and the group that purchased the items can then donate them, give them away to clients or resell them as fundraisers.
"Rather than just going for Barnes and Noble, you go for charity," McDermott said.
Though Inspired by Kinder is not a nonprofit organization, McDermott said companies and organizations that buy the items will be able to give the charity's portion directly to the charity, so it is still tax deductible.
"(Companies) are getting their social responsibility done, they're getting brand recognition, and half the proceeds are going to charity," she said.
McDermott said she got the idea for Inspired by Kinder while working with the Flashes of Hope program at Sunrise Children's Hospital. The program unites photographers and make-up artists who donate their time to take professional studio pictures of children fighting cancer for their families.
The way patients reacted to even the simplest gift made her think that companies would want to participate in a giving program that would not only give money, but simple gifts that could brighten a day of someone who needs it, McDermott said.
"It's incredible how excited (the children) got for anything — to get their picture taken, to receive a gift — it's amazing," she said.
Jeremy Twitchell can be reached at 990-8928 or jeremy.twitchell@hbcpub.com.
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